history of Fish Friendly Farming (FFF)
The Fish Friendly Farming (FFF) program was written by Laurel Marcus in 1999 and sponsored for its first five years by the Sotoyome Resource Conservation District in Santa Rosa. Grapegrowers, representatives from government agencies, and environmental groups participated in an advisory committee to review the program. The result was a workbook of Beneficial Management Practices (BMPs) and a Farm Conservation Plan Template.
The FFF program was written specifically for the Russian River watershed and amended for use in the Navarro and Gualala River watersheds as growers in these areas requested the program. In 2002, the Napa Valley Vintners Association, Napa County Grapegrowers Association and the Napa County Farm Bureau brought the FFF program to Napa County. The Napa County Resource Conservation District served as the local sponsor and Laurel Marcus developed a version of the FFF program, also known as Napa Green, specifically for the Napa River watershed.
Over time, the FFF program has grown to operate in five counties: Mendocino, Sonoma, Napa, Solano, and El Dorado. Due to the popularity of the program a non-profit organization, the California Land Stewardship Institute, was formed in 2004 to run Fish Friendly Farming and associated projects. To date, over 100,000 acres have been enrolled in the program.
Farmers discuss cover crops and erosion control