Fish Friendly Farming® provides an incentive-based method for creating and sustaining environmental quality and habitat on private land.
Landowners and managers enroll in the program, learn environmentally beneficial management practices and carry out ecological restoration projects. The focus is on the land manager as the central figure in achieving and sustaining environmental quality. This approach ensures long-term environmental improvements, sustainable agriculture and implements the principles of state and federal environmental regulations. Three resource agencies—the Regional Water Quality Control Board, the National Marine Fisheries Service, and the County Agricultural Commissioner—provide an objective third-party certification.
Fish Friendly Farming provides for voluntary, self-directed compliance
with the rigorous standards of state and federal water quality laws(Clean Water Act), the federal Endangered Species Act, and state pesticide laws as well as local regulations.
The Fish Friendly Farming certification assures the consumer
that the wines and farm products they purchase are produced by protecting and restoring the environment and by sustaining the beauty and natural habitats of California.